Whats the deal with that Zoo York Commercial?

I am not sure if this commercial airs anywhere besides New York but its weird. Why would you make a sneaker commercial like that? Or is it even a sneaker commercial at all!? Apply directly to forehead????? What??? lol.

No, its not just in New York. It's where i live too!
I DON'T GET IT! im so confused when i see that
commericial

omgi jsut saw the same commercial their trying to copy off off head on commercial?!?!

idkk. its bad advertising serioiusly.

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