Why isnt hardees called carl jr. in saudi arabia?

Because they have a history as Hardees in that region. In the Eastern US they are Hardees as well.

I had no Idea they were the same.

thats the name of the franchise in which they opened under.. and yes, its still called Hardees in some parts of USA...

Marketing, business strategy.

does this mean that Hardees changed its name or owned by carl jr.? (btw, I dont know what's carl jr.)

but, if this is the case, then this is the answer:
brand value of hardees.
wimpey was the first fast food burger store in saudi arabia, but it was limited and disappeared after a while.

hardees is the real one that opened, much before M and BG. From that time, ti was famous and popular among young 'cool' people. And this fashion continued till today.

So, i think Hardees name got strong equity that it means a lot of weight for this name. So, it worth keeping the name

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